Brand:

Incidejoven

Incide Joven is a civil association that fights for the rights of young women, advocating for change in legal and social aspects from a systemic approach.

Although the brand has been around for more than 15 years, the evolution and establishment of the visual identity remained unclear for a long time. Our work was based on introducing the brand’s visual universe, expanding the color palette and visual elements. We added icons to represent all the working lines within the organization, and introduce several graphic elements that bring a young vibe to their stationary, pitch deck, and other institutional basics they use.