CAFÉ K’IXIJ

Brand

Asokape & Agronomus and Veterinarian without Borders

K’ixji is a brand owned by Asokape, a Coffee production association from San Pedró Carchá. Alta Verapaz, Guatemala.

The design was developed in collaboration with representatives of the organisation to ensure cultural pertinence. For that process, co-design techniques were used to establish a visual common language and to identify the most appropriate design elements.

The final design is inspired by the name of the small community they belong which is represented by an oak tree. For this logo the oak tree leaves where olaced sorrounding the naming of the brand.