Brand:
National Sugar Company - Guatemala

Crafting of key messaging, impactful design, engaging illustration, and comprehensive campaign development strategies.

Our focus was to showcase the value of Human Rights, particularly from a workplace perspective, catering to both corporate and field workers within the sugar supply chain. The aim was to create a powerful narrative which could resonate with diverse audiences and drive meaningful change.

These assets were implemented internally with the workforce of the sugar industry and the campaign aimed to provide a platform for an ongoing educational program in the context of human rights.