Guias de Turismo

Brand:
Guías de Turismo Rabinal & Paz Joven

Brand development and graphic identity for the Rabinal tour guide group. A group of young people who, through the initiatives promoted by Paz Joven, are establishing a system of key tours to raise awareness of the cultural value, ancestry and historical memory of the town of Rabinal, Baja Verapaz.

The process was carried out with a process of co-creation and digital support with young people to define an identity that reflected their local identity, as a community tourism organization.

Also, printed assets were developed to help the community group promote their tourist offering. A key aspect of this project is that the location, Rabinal, is a community that was critically damaged during the Guatemalan civil war and most of the routes offered in the tour offer a historical memory of the happenings of those times. The group is willing to preserve, respect and revindicate the memoir of their indigenous local community badly affected by military interventions in the area.

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