Samac

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Branding
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Co-design


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Brand:
Samac & Paz Joven

Samac is a small community proud of its coffee production history. As part of their strategic development, the local youth design and offer a tour highlighting the history of coffee in the location and how they still produce high-quality coffee to this day.

For the group, a printed guide was designed so they could distribute them in hotels and touristic points in the nearby city of Cobán.

This project is based on communitarian tourism, offering a genuine experience to visitors.



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